MANAGING ORGANISATIONAL CHANGE

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MANAGING ORGANISATIONAL CHANGE 1.1 INTRODUCTION Organisation is a social system. All parts of organisation affect all other parts. That is, there is so much of interrelationship of parts that anything happening at one end is transmitted to the other end. This interrelationship is not only between the elements and parts of organisation, but also with the environment around it.   When organisation functions, these relationship and interrelationships get established and gradually organization obtains a systematised and orderly behaviour.   The whole system is said to be in equilibrium. This becomes…

BUSINESS & MEDIA RELATIONS

MEDIA RELATIONS BUSINESS & MEDIA RELATIONS Introduction Media relation involves working with various media for the purpose of informing the public of an organization’s mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinatingdirectly with the people responsible for producing thenewsand features inthemass media. The goal of media relations is to maximize positivecoverage in the mass media without paying for it directlythroughadvertising.All organizations, whether profit-driven or charitable, must learn how toeffectively communicate who they are, their objectives, functions, andactivities DEFINATION: “Media” is a generic term…