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What are the Potential Disadvantages of Internet of Behaviors?

The Internet of Behavior security is a critical issue. Nothing is 100% safe and so the internet of Behavior is.

  • There are chances of Data theft and personal information leaks, that may adversely affect the individuals.
  • The abundance of data and insight will be a huge challenge to manage and secure. There will be a greater need for cybersecurity to stop crimes.
  • It is very difficult to draw a clear line between matching users’ needs in the best way possible and manipulation.
  • Not everyone reads terms of service, and often data is collected without users informed consent from personal wearables, in-home voice assistants, cameras, and other connected devices. This gives the sense of being spied on, which feels creepy.
  • Behavioral data can permit hackers to access sensitive information that reveals customers patterns, gather and sells property access codes, delivery routes and banking codes.
  • The access level of IoB is difficult to control and therefore all organizations need to be aware of the liability of the use of IoB.
  • Any company that takes an IoB approach to its strategies needs to make sure it has strong cybersecurity team in place to protect all that sensitive data of its customers. It is a revolution that in the right hands will play important role, but in the wrong hands this data may be a catastrophe. Sensitive data like this could be used by hackers and other individuals with malicious intent to harm people.
  • Further, cybercriminals can hack sensitive data that reveals customer behavioral health patterns. This information could be stolen and sold to other criminals seeking data like property access codes, delivery routes/points, and even health insurance covers.
  • While IoB is an important trend for companies to take notice of, organizations need to be vigilant in the ways they are protecting the data they collect.
  • Another controversial point about IoB is its legal aspect. The IoB concept, that converts our data into valuable information of our decision-making pattern, involves altering our cultural norms and laws, which were formed before digital ages.
  • Personal information is connected not only from the relationship with only one company, but it is exchanged among all the services you have ever used. Now data protection activity is being updated, nevertheless, it is still imperfect


  According to Gartner a global IT research organization, 40% of people globally (more than three billion people) will have their behavior tracked through the IoB by 2023. Further, by the end of 2025, more than half of the world’s population will be subject to at least one IoB program, whether it be commercial or governmental.

Like it or not, connected data is already being used to influence people’s lives and decision-making. Therefore, it’s important for us to understand, learn to embrace IoB.

Since IoB is an extension of IoT, both are expected to grow exponentially in the coming years, IoB will be the intelligence in the digital ecosystem.

IoB also offers immense potential for healthcare organizations to deliver personalized services and predict user behavior. The only thing is to regulate how business use this technology.

Government will need to be proactive in safeguarding user data while allowing sensible use of the technology.

The organization should ensure the ethical use of internet of behavior, consumer privacy should be paramount, especially as we enter an era in which the consumer data will skyrocket.


Sources for this article and resources [1890], [1893], [ 1895 ]

  1. Gartner
  3. Analytics Steps
  4. Stefanini
  5. Ignasi Sayol
  6. Vector itc group



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