So How Is Your Data Collected?
In the previous article we shed light on a new trend in IT, the internet of behaviors. In this article we’ll focus on how your data is collected, Consumer data may be gathered from a range of sources and technologies. For example Cloud computing providers gather and store data in their clouds; Google Cloud, Facebook Cloud, IBM Cloud, Microsoft Cloud, Apple Cloud, Amazon Cloud etc. They collect and share user data among them.
It includes a company’s websites (through cookies), social media profiles, sensors, telematics, beacons, health monitors such as Fitbit and a variety of other devices.
Each of these sites and devices gathers various types of information. For example, a website may keep track of how many times a person visits a certain page or how long they remain on it. Furthermore, telematics may track how hard a vehicle’s driver brakes or the vehicle’s typical speed.
Illustration: Facebook business tool or API collects users off-Facebook activity and uses it to customize ads and influence consumers.
What happens when the user Information is gathered?
Data is collected and analyzed by businesses for a variety of purposes. These reasons include assisting businesses in making educated business decisions, customizing marketing techniques, developing products and services, and driving user experience design, among others. Companies establish standards to aid in the analysis of this data. When a user performs a specific action(s), then the firm begins to convince the user to modify their behavior. For instance, if a user visits a company’s page selling multivitamins three times, the digital shop may show them a pop-up ad offering them 25% off a packet of multivitamins tablets.
The Power of Using Data from a Variety of Sources
Combining data from many sources and evaluating it to make a decision is another component of the Internet of Behaviors. Companies may develop in-depth user profiles for each user by combining data from a variety of sources. These profiles may then be looked at to see what the best course of action is for the person.
For example, on a company brand’s Facebook page, a customer called Tom comments on a photo of a new herbal drug. Tom visits the brand’s website a few days later and looks at the identical herbal drug. After a week, Tom is watching an ad for the herbal drug on YouTube. In the meanwhile, the brand is keeping track of all of Tom’s digital content touch points.
Because Tom has expressed an interest in the brand’s herbal drug, the brand may synthesize this information and devise a strategy for converting Tom into a customer. Remarketing display advertising or emailing Tom a discount coupon are examples of actions the brand might do.
That’s all for today.